A business needs an identity, logo is the best identity that reflects not only the business objectives clearly to the prospects, but also brings loyalty among the existing customers, as they remember the business just through the logo. A logo doesn’t reflect just the appealing design; it gives the feel of a business in just a glimpse. It’s more like recognizing a business in the simplest way.
How to create effective logos? Here are given the golden tips.
1- Know The Logo Features
Effective logos are
2- Follow The Logo Designing Process
Just like any other graphic designing process, logo designing also has the same process to follow:
Briefing: To get the clear designing requirements
RnD: To know the industry, history, and the competitors
Finding Reference: To know the latest trends and look at other successful designs
Conceptualization: Developing the design concept
Reflection: Take breaks to get the designing ideas matured and receive feedback on the work
Presentation: Present the client with few selected logos to get approval
3- Keep On Questioning, But Do It Rightly
Logo designing needs clear understanding of the project as well as the targeted audience. Before getting started with the designing process, do ask as many questions as you want from the client. Your questions can cover the following things:
- The cost dedicated to the project
- The timeline to finish the project
- The business goals
- The products or services offered
- The targeted audience
- The competitors
- The main theme behind the business name
4- Decide About Cost Accordingly
While asking or demanding the project cost, do consider several factors like:
- The count of concepts to be presented
- The revisions allowed
- The research involved
- The business scale
Do gain enough knowledge of the logo designing projects and the way designers charge the clients. Customizing each project is the right approach to go with.
5- Keep On Learning From Experts
Being a logo designer, you should keep the learning doors open to sharpen your own skills. Join forums, ask from expert graphic designers, and subscribe to the graphic designing portals to stay updated with the latest trends of the industry and the best practices to follow for professional logo designing. Experts of Graphic Design Dundee firm consider this as the most crucial aspect to deliver the quality output.
6- Use Online And Offline Resources
There is no limit to the resources available over internet to learn the basics and advanced level of graphic designing. Read eBooks, stay connected with top bloggers, and search for offline material to make your logo designing skills standing apart from the rest. Just Google the term logo design, you will come across bundles of pages carrying useful designing guides.
7- Choose The Most Influential Fonts
Choosing the font style takes the same time as the logo mark does. The font as well the logo mark should reflect the same objective of the business. Spend enough time in researching various fonts that could go well with the logo mark. If you will have to purchase some specific font, go for that. Do consider the font licensing issues because not all free fonts can be used commercially.
8- Say No To Clichés
Clichés come to every mind like ideas to be represented with light bulbs, discussion to be represented with speech bubbles, and international image to be represented with globes. Instead of stealing others’ ideas, go for innovation and creativity. Stealing others’ ideas is unethical as well as illegal. Stay original and go for unique ideas only.
9- Provide The Client With Limited Ideas
Instead of providing the client with a long list of logo design options, go for just few ideas. Don’t stuff the client with 10-20 concepts, just 3 is enough. Although, the project requirements may change, but being a graphic design you should be confident enough with the selected options.
10- Deliver The Client The Right Files
It will ensure that your client wouldn’t ask for revisions or for more logo versions. It will also reflect that your logo will get the right display, with the support of a style guide. Each logo variation should have 5 high quality files:
- Spot-colour file
- CMYK file
- Pure black file
- Pure white file
- RGB file
All the files should be provided in EPS, TIFF, and JPEG/PNG formats.
The points given above are excellent to make a good start with logo designing. But, these are not hard and fast rules, you can break the one or as many as you want. The outcome should be an influential logo design, reflecting the true business objectives and creating a brand image.
What’s your opinion about the mentioned above best logo designing tips? If you know any more, share with many other keen graphic designers!
Author Bio: Emma Jones, a writer by passion and profession. She is part of Vania Technologies and regularly writes for Vania Blog, providing latest and useful information, particularly related to web designing. Follow her on Twitter @vaniatech.