Today most of the webmasters make money with there blog or Website. There are various way to make money from your site. Most popular are PPC (Pay Per Click), CPM (Cost per Impression) Ads or Affiliate marketing.
To find which way is the best way to earn from your site you have to do some experiments you replace PPC ads with CPM ads or affiliates ads. To change the ads you have to replace ad code some times it can be very tedious job.
Just placing ad code not give you right overview of that experiment or detail overview of that ad place. Ad management software can save you lot of time and can provide you detail overview of your ad placement.
When you use ad management software/script you just have to place ad code ones you got from that software. After that you can display any ad you want with the help of software. You can view your ad performance from software which can display details like, total impression, clicks etc for a day, month or any past details.
You can use Ad management software by two ways one self hosted (hosted on your own website) or hosted version. There are many free and paid software/script you can use here I am featuring only 2 Ad management systems which are the best and free.
OpenX is most used ad server software. With OpenX simple tools you can make money from advertising, whether from direct ad sales, OpenX Market, or third party ad networks (like AdSense). You can use OpenX by 2 ways OpenX Hosted or OpenX Download. OpenX prove very good support from Video tutorial of ad setup to find or submit problems on forum.
OpenX gives you lot of option to monetize your site it have some great features like:
Easily manage your ad inventory.
Deliver what you want to whom you want.
Measure the performance of your ads.
Define your ad serving roadmap.
As name suggests yes this is hosted solution by Google a name you can trust. Yes this service is totally free. You just have to create account or use your existing Google account to access this service. You have to create your ad placement and ad code on you account. Without any doubt you are getting one of the best service with lot of support which will help you to increase your website earnings.
Some features of Google Ad Manager:
Trafficking, ad delivery, and order booking
Creatives and rich media management
User interface navigation