The World Wide Web is a store of thousands of web sites from varied categories and industries. Now you can look and find from anything to everything on the Internet. On any sort of keyword you can find thousands of results showcasing various websites and links through different search engines like Google, Yahoo, Microsoft, Ask and others.
Web content on the web sites are organized in the form of web pages. These web pages are ranked on the search engines and the results of your searches are displayed according these ranks. On one side search engine optimization algorithms are written, standards and different rules are set for showcasing the search results by the search engines and on the other side website promoters are faced with the challenge of making their sites more search engine optimized together with constantly updating and reviewing their websites so that they hold and get a better ranking in the user searches.
Using different types of Robot Meta Tags can give you the power and capability to showcase what pages of your websites are shown up in the search results and what pages are left out. So you can optimize your website according to your e-marketing goals and aspirations. Robot Meta tags is basically used to prevent indexing of a web page and can be used with both HTML and XHTML. Search Engines by themselves will index any page they find on the internet. Though you can also explicitly use Robot Meta tags to instruct the search engines to include your page or not in the search results. The syntax of Meta tags is of the form and looks like:
<meta name=”robots” content=”command”>
There are various commands, attributes or values that can be used to control whether you want to index or not, whether you want to follow links on a specific page or not, whether you want to store a cached copy of your page or not and many other related attributes. With the commands on the meta robot tags you are able to build your link plan and can thus optimize the page viewership through the search engines.
In today’s post, we are going to list the usage of three of the important commands for following the exclusion protocol on the internet. They are:
NOINDEX: prevents the search engine from indexing a specific page.
NOFOLLOW: prevents the search engine from following the links on a specific page.
NOARCHIVE: prevents a cached copy of the page from being available in the search results.
Example: <meta name=”robots” content=”noindex”>
There are times when you want to use more than one of these commands. If you want to set multiple content values, you have to just separate each command by using a comma, like the ones shown below:
<meta name=”robots” content=”noindex, nofollow”>
<meta name=”robots” content=”noindex, nofollow, noarchive”>
Also, if you want to set instruction for all search engines you have to use “ROBOTS” with the meta name. But if you like to set different instructions for different search engines then you have to use a specific meta tag for each of the search engines. For example if you want to set a specific instruction only for Google, then you have to use the meta name “GOOGLEBOT”. Let’s also explain the working of these command values. Now, when a search engine visits a particular page it checks for the command value set with the meta tag. For example if “noindex” value is given to a meta tag then this value tells the search engine not to include this page in their listings. So that page is not displayed in the search results.
You have your own e-business promotion style which is inspired by your present and future goals. There may be different reasons one may want to use the meta tags. Perhaps your page needs updation in content or you want to change the page layout design and thus want the search engine not to include the page in its listing or do not want the search engine to use a cached copy of it. Then you take the help of a meta tag. So invariably you use the meta tag commands to organize, control and increase the search results for your website and thus increase the value of your site. The final choice is always with you to use or not to use Robot Meta tags.
If you want to use Robot Meta tags on your pages just write them just after <head> tags. You can use tag listed below as per your requirement.
<META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”>
<META NAME=”ROBOTS” CONTENT=”INDEX, NOFOLLOW”>
<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>