We’re bombarded by social media buttons on every page of every website we visit these days. It is almost as though having these icons is a prerequisite to having a space on the web. Whether it is Facebook’s ‘Like’ button, or Google’s ‘+’ or Twitter’s ‘Tweet’ button or any from the plethora of social media applications that are out there, the question is, is it the best thing for your website? Are there benefits to adding these social media buttons to your website?
The answer is a resounding ‘yes’. That’s why everyone is doing it. Social is the in thing these days. And for good reason. Think easy-peasy. Think building a network of trusted loyalists, without incurring high costs.
By putting those tiny buttons on your blog or site, you unleash incredible power via the form of ‘virality’, literally at the click of a button. The term ‘viral’ is defined in Wikipedia as “…any viral phenomenon, that is, an object or pattern that is able to induce some agents to replicate it, resulting in many copies being produced and spread around.” And that’s what social media does well. If you could reach a certain number of potential customers by brochures, seminars, whitepapers and other traditional forms of marketing, you can potentially reach 10x times that via social media. Imagine being able to reach even a fraction of Facebook’s one billion active users, now that’s what you call ‘lead generation’!
And this isn’t some stranger selling a product. Social media give you extensive reach within a trusted network of friends and family members. So by adding, say a Facebook ‘like’ button to your blog, you are inviting your readers to share something from your blog or website with their Facebook network. And a lot of people will share your content if it is easy to do so.
In addition to the social media buttons, there is also social media sign in and social media comments, both of which have gained importance over the last few years. According to a recent survey, ‘86% of people say they are bothered by the need to create new accounts at websites’. You can preempt some frustration for your visitors, by ensuring that their experience with your blog or website, is seamless and hassle-free.
These are just some of the reasons why you should consider putting social media buttons on your website. There are many more.
Author: Susan is with blogVault, a premium WordPress Backup Service. She blogs at http://blogvault.net/blog/