If you are running an e-commerce business having a website which can handle shopping, clients billing and displaying products etc is basic need. Whether you choose to outsource your web design job or attempt to do it on your own, you need to know how to make an e-commerce website that is truly beneficial a site that loads quickly with plenty of easy to load and easy to view images. As well, you can choose to utilize some e-commerce platform such as ZenCart or Big Commerce a big e-commerce manager, but always bear in mind that web design elements is very vital.
Naturally website design trends are come and go; however, there are various elements that are beneficial for the increase of sales and can drive high targeted traffic to the e-commerce shop. Setting out an online store is not just about having a website and publish it online, but you should also consider on how to showcase your products exceptionally while providing customers a memorable and unique experience.
One of the most important aspects in designing an e-commerce website is to ensure that the site is easy to navigate. If your site is confusing and cramped it’s just scare away your customers, who might not be even find the shopping cart.
The following are five important elements need to consider in developing e-commerce websites and increasing its productivity:
1. Large Fonts and Themes
The biggest trend for e-commerce site today is to design all fonts, images, buttons and other visual cues into large fonts. There are various reasons why supersizing your site is always a good idea. Initially, this can create a unique look, making your e-commerce website able to stand out from the crowd. As well it can increase the website’s productivity because it has the chance to offer visitors with a strong call to action.
Moreover, playful and large words can sharpen your message and label your brand. Obviously if, you choose to have tiny and very small text in your website, definitely users find it hard to read through and according to the studies most of the visitors online ignore the word if it is too small and too difficult to read.
2. Discreet Interface
Most of the owners of the e-commerce business they opt to minimize texts, colors, and images in designing their websites, in order to give their online store an edge and to make their products stand out from the others. Perhaps layout is one of the most important aspects in designing of an e-commerce site. If you want to increase the usability of your website you should make it fresh, minimal and as much as possible make it clean.
One way of doing this is through grid designing, to assure that every page has the same fundamental framework to provide a feeling of stability. If you include numbers of different facet of style in your site, it just devastates your user and makes them head to a different place, and look for other user friendly sites.
3. Content Sliders
I think content slider or carousel is one of the greatest features that you can add to your e-commerce site. This is the best way to go through a huge amount of content via scrolling through the smooth glide. If you want to show off your products in a clean and neat manner, content slider can make it through the form of slide show.
There are various reasons why this approach increases the productivity of your site. Definitely it can offer a more interactive experience to the users. Interaction between the business owner and the customers is very importance in strengthening online presence plus this is the easy way customers get involved.
4. A Classic Look
One of the trends in creating e-commerce site today is having your site a vintage and folksy appearance; it helps in driving more traffic as it is more appealing to the customers. When you go through templates most probably you see a lot of choices that fit this bill. The appeal of the vintage look might due as part of the backlash against technology. Though this consumer definitely enjoys the ease of shopping online, they still want to experience old-fashioned shopping.
The combination of convenience and nostalgic look of your e-commerce website definitely can provide fun and unique design. Consider about Polaroid photographs, vintage elegance and old-fashioned typography.
5. Social Media Integration
Social Media playing a big rule in letting the world know about your brand, while increasing the productivity through numbers of online shoppers visit your site. Some of the online shop has a clear links to their twitter, Pinterest profiles, LinkedIn, and Facebook on the homepage and allow the customers to create their own “lookbooks” and share it to their social media accounts.
Above listed are few of the many design elements that webmaster should incorporate in designing an e-commerce website. You may choose just one of them but for more productivity try utilize them all and as well do your research in finding some important and efficient web design elements on the web.
About the Author: Stacy Carter is a tech writer and freelance blogger laying out for tech news via online exposures. She is the author of the site: iPhone Spy where you can get valuable information about spy software program on your cell phone.
Hi Stacy,
You have aimed at the most used techniques of web designing these days. I think that JavaScript and designs based on JavaScript are in trend these days and yes performance also has to be take care of.
Good writings though there were possibilities to add more information. In your above writings, the idea of Content Sliders is much more attractive to the point of my view. Who are doing e-commerce business they should consider the above ideas.