You just can’t overstate the fact that your landing page and the way it is design are the two most important considerations for lead generation. Without an effectively designed landing page, online players will find themselves restricted in terms of their ability to convince their visitors to take an action. There are a variety of elements that a best-of-breed landing page needs. And there are actually no shortage of advices and guidelines of designing a landing page that inspires conversion. However, if you follow some basic rules of thumb, then chances of coming up with a competitive landing page can become better.
So, if you want to create a landing page that boosts sales, then you have come to the right place. In this article, I am going to unveil some key points that help you design a landing page that captures leads at a much higher rate. So, keep reading it:)
1. Get All The Essential Landing Page Elements Right into the Design
Landing pages are often regarded as “lead generation” pages. These pages are used to convert visitors into leads by encouraging them to perform the desired action. These actions could be anything ranging from signing up for an email newsletter, completing a transaction, creating an account, downloading an app, collecting any contact information and so on. In order to make this happen, it’s crucial to pay attention to including all those elements that together direct visitors to perform something.
Following are the basic components which should be presented within a landing page:
• A headline or sub-headline ( optional)
• A clearly stated value proposition that emphasizes on the benefits your customers can expect from you.
• One supporting image with some elements such as testimonials or security badges
• A neatly designed form to capture the user information
2. Get Rid of the Main Navigation
As soon as the visitor lands on your website, it’s your job to attract their attention while ensuring you have a positive conversion. For this, you need to make sure that your page is free from all those unnecessary links that enable users to move around your website, thus distract them and increase the chances of abandonment. The practice of distracting user while they are reading your offer is known as lead generation friction. No professional marketer should follow it. That is why it is crucial to remove the main navigation from the page. This will allow your visitors to read your offer carefully and will entice them to act.
3. Steer Clearing the Complicated Jargon
Recently I came across to this value proposition:
Our value proposition rests on an unrivaled package of strategic, transactional and financial advisory services, uniquely linked with independent judgment and deep industrial/commercial insight.
What is it all about? Do you consider it a perfect value proposition? What are they trying to say?
Marketers while planning to create a landing page should not prepare a value proposition or anything that makes people gather some kind of information about in a complicated business language. There is absolutely no need to woo your audience with heavy words. Your website is for general people, so make your language as friendly as possible.
Clarity of language and words is something that marketers are often struggle with. To overcome such challenges, it is recommended to re-phrase words or sentences by considering your target audience. Use language in laymen terms because then only you can convey your offerings better even to the most uninitiated people.
4. Keep it Simple, Stupid
A cluttered free landing page has higher probability of generating leads as compared to the one which is full of unnecessary items. A cluttered page only makes your visitors feel confused, distracted or overwhelmed. That is why it is crucial to keep the page free of mess by embracing proper white spacing and by keeping the texts and images subtle and to-the-point.
5. Build Trust
More than ever, it has become clear that the creation of customer trust is vital for the success of any website. Building a powerful and loyal customer base is what that is valuable for the online players. But this is something which is quite tricky to achieve. You need add trust elements around your landing page and see how it improves your rate of conversion.
One can easily instill confidence among visitors by providing third-party support. This includes testimonials, citations, publications, etc. also, you need to show that there is a real organization behind your website. For this, you can give your address and contact related information. Can post pictures of your office, your membership with other organizations and so on. You need to show your expertise, the people who work behind your website to boost sales.
Let’s Wrap Up
Achieving conversions can be tricky but once achieved you can easily influence your customers to make commitments to your website or brand and keep on returning.
Author Bio: Sophia Phillips has been working as a professional in WordPress Web Development Company and loves sharing information about leveraging multiple benefits of WordPress in the best possible manner. Currently, she has an impressive count of WordPress – related articles under her name.