Competition is the buzz word in today’s business world.
Whether you are in any sort of business, you need to overcome stiff competition in order to survive and thrive in such a scenario.
Well, then the obvious question arises that how would you overcome and beat the competition surrounding your business.
A loud and clear answer is that you want to adopt a well thought of and sound marketing strategy.
Your marketing strategy needs to be unique and should incorporate every such element that gives a definite edge over your competitors.
In this context, beautiful brochure design holds an important place in your overall marketing strategy.
A beautiful brochure design holds a key place in your marketing strategy.
It is a strong medium to reach your target audience and entice them in order to buy your products or services.
So it becomes primarily important to understand the significance and benefits of brochure design as a marketing tool.
In this article, I will explain you the benefits of beautiful brochure design and why it is still considered as a strong marketing tool. I will also elaborate the elements of good brochure design so that you are able to come out with great, fantastic and beautiful brochure design.
Basically, a brochure is a pamphlet that holds information of a company’s products and services. It is information providing a tool that introduces a company to its target customers and serves to amplify the popularity of company’s products and services.
Initially, you may be of the opinion that a physical brochure would be of no use to you in this digital era. However, the truth is just the opposite. The strength of a brochure design lies in the very fact that it is physical. You can give brochure to your prospective customers when you meet them in a trade show, in an event or in a formal sales meeting.
Brochure design serves as a medium to remind your prospects of the features of your products and services you offer. Your brochure stays with them. They can view your brochure whenever they get time. A brochure carries detailed information combined with colorful images, pictures, graphs, charts, diagrams showcasing your products and services. This itself has a great impact about your company. Unlike, print advertisements, billboards, or electronic advertisements, which are short and do not give detailed information, a physical brochure provides a complete overview about your products and services.
Brochure design has a stronger impact on the target audience as it establishes a direct communication with your customers. It is an effective and efficient way of communicating with your customers and prospective buyers.
Brochure design is a sound blend of graphics and content. Your customers get to know the value of your products and services through brochure design. It represents a company in an extensive manner. Whenever you have a new product or service offer, you can introduce it through a brochure design. Your sales persons can easily carry brochures along with them. It is a great material to show to your prospective customers. It helps to build up your brand value too. Brochures can serve as an effective medium for promoting your products or services in trade shows and exhibitions. Your prospects can easily carry the brochures, and it holds enough information about your company’s products and services.
Now, after knowing the importance and benefits of brochure design, it will be appropriate to know the elements you should focus for a good brochure design.
Mixture for Beautiful Brochure Design
Choose an Appropriate Format
It is the foremost step in designing a good and beautiful looking brochure. An appropriate format is important because your prospective customers would not read your brochure if it is not laid out and formatted in a proper fashion. So decide and choose an appropriate format which fits your products or services.
There are several types of formats, which are available for a brochure design. You should choose a format which is suitable for your products or services. Some common format types include flyers, Single fold, Tri fold, Z fold, Accordian fold, Roll fold, French fold, and Catalog. Your formats for brochures should be as creative as possible. You should choose or design a format for a brochure which is unique, artistic, stylish and good looking.
The amount of White Space
It may sound little awkward, but the truth is that white space on your brochure design adds to the overall look and beauty of your brochure. Your brochure should have a well balanced white space so that it not only looks great but also is easy to read. A brochure should be designed in such a fashion so that it holds ample amount of white space. You not only require adding content, and images to your brochure design, but should also include white spaces in between the images and content. This imparts a clean and subtle look to your brochure design which helps your prospects to read the information easily.
The Choice of Colors
People appreciate colors, and it is the first thing that your prospects will notice when they see your brochure design. Colors add to the overall look of your brochure design. They can be rightly called as attention grabbers. So you should pick the colors for your brochure design with great attention and care. The colors you select for your brochure design should ultimately complement with your products or services. You should experiment with different colors before selecting the final set of colors for your brochure design.
You should adhere to typographic guidelines for designing your brochure. The typography for your content should be such that it should facilitate reading. Your prospects should find it easy and should feel excited to read the content printed in your brochure design. Typography is much more than just size and type of font. Overall your text should be perfect in every sense so that it is just not read but noticed by your prospective customers or target audience.
The Quality of Paper
The quality of paper holds an important place in the brochure design. A quality paper can transform a brochure design from a boring piece of information to a fantastic content. So you should look and test some samples before selecting the right paper for your brochure design.
Printing quality matters in a brochure design. If you employ great printing techniques, the result would be just fantastic. Some of the popular printing techniques that you can use in your brochure design are Letterpress, Varnish, and Die Cut. Each of these printing techniques brings about a unique effect to your brochure design. Enhancing the printing quality can add great effect to the overall brochure design.
One can checkout printing service by PrintRunner they offer some great printing services for all designing needs.
So you see that even in this digital era, beautiful brochure design holds an important place in your overall marketing strategy. Brochure design is as an effective means of communication with your prospects and clients. It is an excellent medium for reaching out to your target audience. If you want to popularize your company’s products and services, brochure design can be used as a strong medium. Unlike, print advertisements and billboards, brochure design carries ample information about products or services and stays with your clients for a longer length of time. While designing a brochure you should pay attention to its format, typography, colors, print quality and paper quality, as well.