Whenever you thought of freelancing you think of flexible timing, being your own boss any having time for yourself, but this is only the good side of freelancing. You should also take care of the other side too. You cannot take your customers for granted. Freelancing need so much hard work dedication, self-discipline to work and so many other important things because you want to make most out of your freelancing job.
This article would tell you how to move-up in your freelancing career and what steps you should take to keep with the pace of this challenging freelancing market. There are some important things that you need to know to make your freelancing career successful.
Brand Yourself – Branding is one of the foremost tasks that you need to accomplish to establish your business and have a successful freelancing career. Branding helps to give your business a unique identity. So successful branding reaffirms the faith of your customers, and they prefer you over your competitors. Freelancing requires branding yourself so that your customers recognize you and establish a long lasting relationship with you. So if, you want to have a successful freelancing business career then “Brand Yourself”.
Whether your clients including a big one or small business, they all feel discomfort to give job responsibility to a freelancer as they are not sure whether this freelancer would be able to complete this job in precise deadlines. So if, you represent yourself as a brand it will increase your creditability and also increase the chances of getting business from the clients. Hence branding yourself will surely take you on the road of becoming a leading and a successful freelancer. Representing your business as a brand in front of your client reflects your professionalism.
Build Your Website – Website is essential in the present challenging business environment. Build a website from which you can easily communicate with your clients, able to showcase your existing work samples to the clients, upload the good testimonials of your existing client feedback that will help you to win the faith of your other clients and also regularly update your website so that the visitors regularly visits your website for something new. Remember that your website is not only limited to you. The website should be interactive so that you will be able to interact with your clients and you will able to get business out of it too.
Finding work – Competition is so high in freelancing market today people are finding clients around the world through online, so it means that your competition is not limited to any specific area. Now you have to compete with so many freelancers around the world which makes finding business pretty difficult, but a good online strategy implementation could help you to find business online and also to beat the competition from others. Try to find work from as many sources as you can, there are plenty of freelance sites, which can help, you to find work related to your interest and knowledge.
Be Active in Social Media – Social media connects you with your clients and fellow freelancers. Social media help you to create your own network of freelancers, clients and other valuable resources. Use social media for the promotion for your freelancing business and create awareness of your brand among all the users. Social media are the best way to connect with your target audience and easiest way to inform them about you services and offerings. Social media can be the best place to find work without any mediator site.
Focus on Quality – You could be in so much pressure of work and meeting deadlines but never compromise with the quality of your work. If you are not able to focus on the quality you will not able to attract that customer again. You are known because of your quality. So not losing your focus out of your quality keeps the clients bringing back to you. Successful freelancer does not think in terms of compromising with the quality of your work.
Reply to your customer on time – As the freelancing market gets tougher you would not like to lose your existing or any new customers. For this, you need to remain in touch with them and answer their query. It may be related to pre-sale or post-sale or any project you are working on. Keeping in touch with them answering their queries would make them feel that they are important to you and also it would stop them for looking someone else for business. But sometime it would distract you from your working schedule, and as a solution you can fix timing of asking queries and make yourself available for that time being.
Stay Connected – There are so many ways now-a-days to connect with your clients. You can keep in touch with them through social media like Facebook, Twitter, MySpace, etc. The reason to keep in touch with them is that you never lose any business from them. Whenever they have any work or job you are there to grab that opportunity.
Time management – Since no one is telling you to what to do and what would be the timing to complete this job, so now you need to manage your time all by yourself. Losing track of time could destroy and being not able to complete your work before deadlines could destroy your image in front of a customer. You need to set certain deadlines for yourself to complete your freelancer job. For this you need to discipline yourself when it comes to work.
Always be updated – In this rapidly changing market scenario, it is difficult to keep up with it, but as a freelancer, you have to cope up with market so keeping up with the pace of the market is very important. To gain the advantage over your competitor for this you need to keep yourself updated with the current technologies and trends of the market like what is successfully running in the market, what would be the future expected demand of the market and so many other market elements.
Payment Options – Give the client multiple options for online payments like (PayPal A/C), through credit cards etc to pay you. Providing multiple payment options give your client to choose his or her convenient way to pay you for your services. All this enhances your brand image and also show professionalism in your work.
Freelancing looks very easy. Many people adopt freelancing to make money working from home, but it is not so easy to get freelance work. To become a good freelancer, you must make some your own rules and follow them to give best results to your client. Building customer trust is very important, and for freelancing it is more important.