Gone are the days, when there was only a single typeface used throughout a website. Today, typography has become a crucial part of UI designing that incredibly adds to good UX.
There is an overwhelming list of typefaces available that allows us to choose one that best suits our website and optimally represents our business. For instance, Times New Roman is great for a professional look and feel while Comic Sans is a better choice for a casual visual appeal. Thus, by using an appropriate typeface, you can represent your business goals in an efficient fashion.
However, typography is not just about the typefaces; there is a lot more to it. A simple change in typography can dramatically enhance the entire look and feel. For this reason, when we are designing for mobile devices, the field needs more attention. The ultimate aim of working with typography is to make the content easily readable and offer a clutter-free design while beautifying the UI.
To attain a spectacular typography, you will need to consider a few facts associated with mobile devices like screen resolution, size and so forth. This might appear to be a challenging task. But, by tinkering a little with the common typography strategies for web, we can ensure a surefire mobile solution.
Here is a list of key points for your consideration, which can help you implement typography in mobile with a fabulous approach.
1. Measurement of line of text is paramount
It has been observed that ideal measurement for a line of text that can be displayed on a device without compromising with its readability is 65 characters. However, it is bounded to different typographic factors, including the typeface used, its size, uppercase or lowercase, italic or bold, and so forth. All these details drastically impact the measurement.
Although, there are no measurement standards set for mobile devices, but most of the newspapers and magazines consider 39 characters measure for a column view. Therefore, this measurement is considered as a great solution for mobile typography.
2. Impact of contrast
Here, our prime objective is to allow our product users to read the featured text with a flair via their mobile device. And, contrast is another integral component of design that can make your mobile solution a big hit or failure.
No one likes to access an app or website that boasts stressful, bright color palette. This is why, while doing typography for mobile devices, creating something out of the box is not required, the tested standards and eye-soothing color contrasts are just perfect.
The contrasting for mobiles must be set while considering the how and where the mobile devices can be used. For instance, high brightness is required under sunlight for better readability. Thus, the color of text and other elements, and background must be thoughtfully decided. White content over the black background delivers a delighted UX in a darker environment.
3. Scale the letter spacing in the font
Letter spacing applied to the characters in the font is known as tracking. While designing for mobiles, one need to be very careful about the suitable font sizes.
The text used in headlines is quite larger than the body, and that used in footnotes is often smaller. And, smaller text demands more tracking than larger text. Since, a heading boasts a tighter tracking, it is recommended to loose the tracking a bit while scaling it down. This will eventually help create a great contrast and lead to easy readability.
4. Implement Responsive grid system
One of the latest design trends that is sure to hold the reins in the future is responsive design. The best thing about this design is that it renders the design according to the targeted device (that is, it considers the screen size, resolution and other attributes of the targeted device). This way it helps deliver an optimized UX irrespective of the device used.
The different measurement units used for responsive typography are Rems, Ems, and Pixels. Ems and Rems offer great flexibility and, for this reason, these units are more preferred for designing for different devices. While considering the small screen of handy mobile devices, the type must be large enough to ensure a convenient reading experience. Furthermore, the spacing between the lines must not be avoided, as it substantially helps improve the legibility of the content. Not to mention, the implementation of the responsive grid system will definitely help attain a lucidity on different devices and thus, make the text more engaging.
By keeping these key essentials in mind while working on mobile typography, you will be able to deliver a worthwhile reading experience. If you want to ensure a surefire success of your product in the wobbly marketplace, it is imperative to adhere to the latest design trends and its key aspects. The aforementioned ground rules for implementing typography in mobiles will help you create a remarkable mobile presence. Thereby, allowing you to efficiently target colossal mobile users and leverage your business.
Author Signature: Addison Cohen is an application developer for Appsted Ltd, which is the leading iPhone application development company. He provides concrete information on latest technologies like iOS, Android mobile apps development.