With the growing edge of the internet technology and online marketing or advertising email newsletter has become one among the extremely proficient means of communication being employed by small to large level of organizations. This plays a very crucial role towards sharing the latest information along with promoting products and services to its existing or potential customers. Also, you will be pleased to know that, it provides entire convenience to track the number of emails, which is opened, shared, click through and forwarded. You can present the information in the way that is identical to a web page and seems to more appealing, easy to navigate in contrast to a plain text email.
Undoubtedly, HTML emails templates/newsletter hold a valuable place as compared to plain text email. But, it seems to be more confounding, when the subject of matters comes to coding and designing an email template/newsletter. Therefore, in order to overcome this issue and render it more convenient to get accomplished, I am presenting ‘Tips on PSD to HTML Email Templates/Newsletters Conversion’ post.
There are several online email service providers like Gmail, Yahoo Mail, Hotmail, etc. and desktop email tools, such as MS Outlook, Eudorea and others that assist you to read your email. Therefore, every online and desktop email reader present email in different ways because of CSS support, which varies into distinct email clients and tools. Therefore, it is highly obligatory and most challenging tasks to code your email template/newsletter design that ensure 100% guaranteed compatibility with at least major online email clients/marketing platforms and desktop email readers/tools.
However, below provided are some tips that must keep in mind while you attempt to convert your design into HTML email template/newsletter –
• One of the most vital things for email template/newsletter development is to focus on message despite design and keep it simple and eye-slippery.
• You must avoid uploading images to a password protected server, free hosting server, security server that is very slow. It is suggested to use the exact code of the image’s location.
• The code written with HEAD, BODY, DOCTYPE tags get stripped. The email clients, like Gmail and Yahoo avoid overriding of codes and thus strip the threat.
• It is the best practice to use tables for layout and introducing some particular effects like Spans and Divs.
• You should control the colors of background and fonts with support of inline CSS.
• Instead of employing short hands you should adopt individual properties to use.
• You must avoid using less content and a bunch of images to get arrested in the spam filter. Also, care must be taken at the time of writing codes to avoid sloppy codes; otherwise it would be another reason to be trapped into spam.
• CSS neither work nor support included with the HTML email in the server of browsers and email clients, such as Gmail & Yahoo Mail. They disable it because the CSS integrated into the rest of the page will override.
• For enhanced accessibility and precise appearance, it is suggested to test your email template/newsletter with a different email clients and tools prior to sending it to customers.
In addition, I have congregated below some efficient email template/newsletter service providers, who seek to provide maximum benefits and ease by coding your HTML email template ensuring cross-browser compatibility with major email clients, pixel-precise design, SEO friendly and much more. So, let’s move ahead and explore one by one.
Email Chopper is a leading company, which takes great expertise and proficiency in catering entire solution of email campaign and direct online marketing. It’s specialized in email template/newsletter designing/development/integration, email copywriting, etc. of premium quality, pleasant look & feel, cross-browser compatible and tested with major email clients.
Markup Box incorporates a sizeable team of technically proficient web developers, who delivers hand-coded PSD to Email conversion services ensuring the best quality parameters. They ensure the project with W3C validation, pixel-perfect design and others.
This is the precise email designing service provider to obtain cross-browser compatible, W3C validated and hand-coded email newsletter/templates. They are also well efficient to deliver fresh theming, designing, template implementation, HTML email template services.
As a market leading company in the industry, PixelCrayons seeks to provide best markup solutions of premium quality and maximum compatibility with a wide range of email clients and applications worldwide.
PSD Slicing is widely known for the world class email newsletter/template designing or developing solution as well as meet your entire requisites of CSS and HTML coding.
Now, I opined that this post would be literally highly beneficial and worthy to move ahead and bring your stunning, appealing and result oriented HTML email newsletter/template into practice. Moreover, it would be an ideal option to promote your products and services as well advertising to expand the radii of your business all around the world.
Author Bio: Being a well-known blogger from Email Chopper, Daniel Peterson gives the best tips on PSD to HTML email templates conversion. He is also enthusiast of writing and share valuable posts specializing in the email newsletter template and HTML email newsletter design template.