Minimalism as the name suggest is the art of reducing many elements while maximizing the output. In this swift changing environment where every work needs to be done in minimum time and minimum effort the concept of knowing and applying minimalism is paramount. Today the idea of minimalism is applied in various fields whether it is artistic field, music or designing, the work is brought to a minimal level but still looks impressive.
In the field of designing and architecting, the minimalism has gained a fast popularity. There are websites, logos, cards, photography and other graphic related work which have attained good results while following the minimalistic approach.
What is Minimalism?
Minimalism basically describes movements in various forms of art and design, where the work is brought down to its most fundamental features. Minimalist designs found its origin and is influenced by Japanese tradition of designs and architecture. Following the line “Less is More” minimalism is the art of arranging the numerous necessary components to create the masterpiece of extreme simplicity, by enlisting every basic element and detail to serve multiple visual and functional purposes.
Not only in real world of architecture, minimalism is widely used in digital world of designing and graphics. Many of the great designers do go for minimalistic approach to create something really simple but yet very expressive and aesthetic.
Areas where minimalism is applied
In the graphic world there is a wide use of minimalism like in website designing, logo designing, business cards and even in photography. Designers prefer it as an easy and powerful approach for expressing their thoughts. The major benefits of minimalist designs can be like it fits your brand giving it an extremely modern and edgy appearance. It helps visitors to interact easily and find the specific area of interest and information quickly. Moreover, it maximizes the impact with effective design by making smart use of design elements.
Minimalism in WebSite Designing: In this overloaded web world where a neophyte finds everything confusing and entangled minimalistic approach can make him feel better and familiar too. The use of making minimalistic website will allow him to surf better. But as it involves extreme conceptualism and abstraction the approach should be very refined and up to the mark.
Minimalism in Business Card designs: Business cards always include the basic details and express the type of work the person or an organization does. It depicts the true nature and the quality of work. So the business card should be designed such that it impresses the viewer and on the top says all basic information. Applying minimalistic approach here can be a bit tricky, i.e. if you because of too much simplicity leave one or the other important information then it will be of no use and will impact badly on your business.
Minimalism in Logo Designs: To attract someone just by visuals is the art of logo designing and many times it’s tempting to use lots of eye candy or overloaded detail. However, sometimes the simplest solution can say the best. In logo designs also minimal approach can do a lot and requires more of creativity than styling. Many people are going with this approach to make their logo say what they want.
Minimalism in Photography: Minimalist photography is known for presenting calm pictures which focus mainly on essential elements for composing the perfect shot. This type of photography art gives a challenge to the photographers to create the scene just by arranging only one or two elements to share a particular message across.
Some people say minimalism as the art while the other refers it as a sign of laziness. There are pros and cons of everything and minimalism also may sometimes lack some useful content. Although following the minimalistic approaches gives the real idea what you want to say but still the details of about the subject may be sometimes missing. But still it’s a new approach followed by many designers.