Building a successful WordPress eCommerce website requires more than simply delivering high-quality products or goods. Understanding the features a WordPress eCommerce website has to offer and putting them to use before launching and going live is a great way to increase your visibility and chances of generating leads and sales.
Implementing a few tips can effectively help to boost your online shop sales while helping to solidify your name or your brand in any market, regardless of your competition.
So without any further ado, let’s dig into some really effective ways to boost the conversions on your ECommerce website.
Tips to boost sales on your WordPress online store
Visual Appeal Matters
A visually-appealing eCommerce site is absolutely necessary when you want to gain followers and customers who are genuinely interested in your brand.
When an online store appears outdated and unappealing, users are much less likely to feel that your brand is trustworthy and reliable.
Having a custom-built template for your website or utilizing a premium and modern template is a way to drastically increase page views and potential revenue.
Responsive and Mobile-Friendly Templates
Responsive layouts are a must to maximize your chances of gaining traction with an eCommerce store.
As more and more individuals continue to use smartphones, tablets, and other devices as opposed to traditional desktops, responsive layouts are a must.
It is equally important to ensure your website is mobile-friendly to avoid deterring potential customers who are shopping using their phone.
One of the most popular features WordPress has to offer is the ability to install various plugins free of charge. Putting SEO plugins to use helps to boost your online shop’s overall ranking within search engine results of top providers such as Google, Yahoo!, and Bing.
SEO plugins expedite the process of truly optimizing your WordPress store, allowing you to focus on other aspects of growing your business and gaining traction on your website.
WooCommerce is one of the most innovative methods of launching and managing an online storefront using a web host of your choice.
WooCommerce is considered a plugin for WordPress, but it provides an entirely new platform to manage both digital and virtual goods.
Using WooCommerce allows for seamless management interfaces while allowing you to track goods, send invoices, and manage inventory with just a few clicks.
Social Media Integration
Integrating social media features is possible with both free and premium plugins available for WordPress. Whether you are interested in placing a social media toolbar on the side of your shop as users browse, or if you prefer placing share icons with each item’s page, there are hundreds of viable apps available.
Social media integration is essential to maximize your online reach and the visibility of your brand across various platforms simultaneously.
Track Data and Analytics
Gathering, storing, and organizing data from your visitors and customers has never been easier with WordPress.
Plugins are vastly available that allow you to integrate Google Analytics along with collecting your own data reports. Analyzing data is essential to help boost sales as it provides insight into your customers’ browsing habits, most preferred products, most shared products, and even items they have left in their online shopping carts.
The more you learn about your customers, the easier it is to create products, promotions, and marketing strategies that are extremely effective and provide a high return.
Launch an Email Subscription Option
Launch a newsletter and collect emails from both casual visitors as well as loyal customers. Email newsletters allow you to offer deals while sharing updates and directing genuinely interested shoppers to various products and pages on your website.
Newsletters also allow you to develop multiple funnels when marketing to new subscribers, loyal customers, and even users who have not visited your website in a specific amount of time.
Offer Exclusive Discounts and Promotions
Offering exclusive discounts and promotions is one of the quickest ways to boost sales while drawing more attention to your brand. Whether you are using your store’s blog, social media pages, or newsletter, including exclusive discount and promotional codes that have a limited quantity can quickly drive sales.
By giving away digital coupons to your subscribers and visitors, you can get ahead of the competition and get more sales on your e-store. You can create these coupons and gift cards easily with the help of WordPress coupons themes and plugins.
Secure Your Online Store
A secure online shop has the potential of becoming a successful one. With the rise of cyber-related crimes, hacking, and identity theft due to online shopping and digital transactions, ensuring your online storefront is secure is vital before you begin selling to customers.
Purchase an SSL certificate from your web host to help encrypt and secure all data and information collected throughout your website’s checkout process.
Once you have an SSL certificate in place, your official URL will appear with a lock symbol to verify your website’s security. Because individuals of all ages are much more cautious when shopping online today, an SSL certificate should not be overlooked.
Provide Excellent Customer Service and Support
Great customer services and technical support helps boost your brand’s professional reputation while allowing you to generate more loyalty from your shoppers.
Offer live chat, email support, or a virtual ticket system to quickly respond to the questions users have for you. Include guides, an FAQ section, and technical support tools to help potential shoppers navigate and check out properly, minimizing potential frustration for those unfamiliar with the online shopping experience.
When you have a thorough understanding of WordPress, its features, and how to implement them for your own online store, quickly build a professional reputation for yourself and the brand you represent.
The more active you become when developing and promoting your WordPress eCommerce website, the easier it is to gain followers and loyal fans who have a genuine interest in what you are selling. So, by putting to use a perfect eCommerce WordPress theme and implementing these tips, your online store is all set to stand out.